A call to action in your email or blog post is a button image or a line of text that prompts your reader to take action.
You’ve seen examples of this such as: “Register Now” or “Get 15% Off.”
It may not sound exciting but it’s crucial to include. There’s a lot of research on perfecting calls to action such as which color to use for your text or buttons, the optimal placement within the rest of the text, the maximum number of letters that the call to action should contain and so on and so forth. A more in-depth look at the research may be the subject of another post.
For now, I’m just encouraging you to have one clear call to action at the end of every email and every blog post.
Tell potential clients what you’d like them to do next.
I see so many blog posts and newsletters that just simply end without a call to action. This is tragic! No matter how much you’ve labored to provide valuable content, what happens without a call to action is that most of the time your reader just drifts away — moving on to their next thought or whim. There they go. Bye-bye. And you don’t want that, do you?
Particularly with newsletters but also with blog posts, it’s a good idea to mix up your call to action to keep things more engaging. Here are some suggestions that go beyond the more usual calls along the lines of “Buy Now” or “Work with me.”
Suggest your free trial or free consultation.
One of the best ways to get someone to get on board with your product or service is to make it low risk and easy for them to try. Examples: “Try It Free” or “Book now for a free consultation.” These may seem straightforward but they work!
Ask your reader to respond or leave a comment.
Examples of asking for a response:
“Do you have a comment about today’s topic? Hit reply now / Leave a comment.”
“Tell me in the comments, do you …”
“What burning questions [about x] can I answer for you?
Invite sharing and forwarding.
Inviting a share on social media such as Facebook or Twitter can provide you with more exposure; and the same goes for inviting your reader to forward your information. Examples:
“If you found this helpful, share it with your network.”
“Know someone who could benefit from [this information]? Forward this to a friend.”
“Be a BFF. Consider sharing this with a friend.”
Encourage learning more.
Encourage your reader to spend more time with you by providing a link to more information in another post or on your website. Example:
Would you like more information on [x]? Have a look at this [awesome link].”
Want help converting more clients? Let’s chat. Email me at firstname.lastname@example.org.