If you’re looking to grow your business, developing a valuable opt-in offer is a really good way to attract an audience, even if you don’t have subscribers yet. It’s also a really good way to keep growing your business by attracting even more clients.
Notice that I did not say that you need to have an opt-in on your website necessarily. For example when you are selling services, you don’t need a website to start getting clients. You do need a quality opt-in, a landing page and a social media profile to build your business with email marketing. Businesses that are product-based or established are an exception to this and need a platform. However, there are many successful, six-figure businesses, such as virtual assistance and coaching businesses, that started out by building their email list first then developed their website after making money.
You can call the opt-in what you want: a lead magnet or a freebie; but having a valuable one is one of the best things you can do for your business.
Now, if you’re wondering what an opt-in is, you’ve seen examples on websites that ask for your email address in exchange for giving you things like a:
- free download
- newsletter subscription
- or, free webinar.
Here are a couple of guidelines for your opt-in. Your valuable opt-in should:
1. Explain how it can change your
Here are some general categories that appeal. Remember to make this specific to your business. Your opt-in should explain how it will help with:
- saving time
- saving money / making money
- reducing stress
- or, becoming happier.
You want to phrase your offer in terms of the above. For example, if your opt-in offer is a resource guide, pointing out the time saved with access to the material will help make your offer more attractive.
2. Solve a “pain point”
A pain point is an area where someone is struggling currently. Your opt-in should outline how to solve a problem or improve a situation in a few steps. Whether you have clients yet or not, you want to think about what kind of client would be ideal for your business and then appeal to their needs or situation. While not possible for many businesses in the beginning, you are ultimately aiming to provide a free offer that your ideal clients really want and even would be willing to purchase.
If you are looking for some inspiration on what to offer for your opt-in, I’ve got your ticket right here:
7 ideas for your opt-in offer or freebie
>>>Want more help building your business with email marketing?
Get in touch at: firstname.lastname@example.org.