Have you heard of Thom Norman? He’s a pretty cool guy. He’s one of the most comprehensive sales trainers in America who carefully researched words that sell and words that don’t sell.
This is a handy list to keep in mind when you’re writing your emails, blogs and social media posts!
24 Words that Sell
Your reader’s name
Plus 5 More Words
Yale University added 5 additional best selling words to the list:
YOU, SECURITY, ADVANTAGE, POSITIVE, BENEFITS
24 Words that Don’t Sell
Keeping these lists in mind, it’s going to be easier to ask your client to OK an agreement than it will be to sign a contract.
Were you aware of the proven research behinds these lists of words? (See what I did just there?) Do you think it will add value to your writing?
Let me know in the comments!