Do you like knowing how your email campaigns are performing? Even if your answer is “meh,” having an understanding of how your campaigns perform relative to others in your industry will help you in business.
Several email service providers offer comparison charts of open rates and click-through rates by industry.
For example, did you know as of 2018 that religious organizations on average have some of the highest email open rates at 28.02%? They do not have the highest click-through rates, however.
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