How to grow your email list and get more business

If you want your business to grow, email list building is one of the best ways to make that happen. In fact, “how can I grow my list” is one of the most common questions I’m asked. The short answer is you do a combination of promoting your business to make it more visible while …

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6 minutes to a more productive day

If you can take just 6 minutes from your schedule, you can have a more productive and joyful day. You might be thinking I’m going to share some organization tips for your email inbox or tips to simplify your email marketing or something like this. Those are good things to pay attention to for productivity, …

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Free WordPress website

For any of you who are just starting out in business, what if I told you that you could have a website for free? Yes, you can and Shannon Mattern is your WordPress BFF. Shannon offers a free 5 day video course that walks you through building a WordPress website step-by-step. I’m sharing about it because …

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Build your business with an opt-in or freebie offer

If you’re looking to grow your business, developing a valuable opt-in offer is a really good way to attract an audience, even if you don’t have subscribers yet. It’s also a really good way to keep growing your business by attracting even more clients. Notice that I did not say that you need to have …

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7 ideas for your opt-in offer or freebie

An opt-in offer, a.k.a. lead magnet or freebie, helps attract more people to your business by providing a valuable resource. It’s an incentive for them to subscribe to your newsletters or list. Email is still one of the best ways to build business because you can reach people more directly, and you are not beholden …

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Let’s chat about calls to action

A call to action in your email or blog post is a button image or a line of text that prompts your reader to take action. You’ve seen examples of this such as: “Register Now” or “Get 15% Off.” It may not sound exciting but it’s crucial to include. There’s a lot of research on …

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Shopify store custom font surprise

When customizing a Shopify store project, I ran across a quirk using custom fonts that I’m sharing with you here. This post is little more technical than typical, but sometimes you run across something so unusual that you feel the need share about it to help other people who will inevitably run into a similar …

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Quick tip to grow your business: make your newsletter shareable

Email marketing can help you generate more visitors to your site and increase your income. So if there were a way to easily add more subscribers to your list, you’d be interested in doing that to grow your business, right? You can increase the number of subscribers to your list by encouraging your subscribers to …

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Take GDPR in stride by
May 25, 2018

There’s a lot of confusion around the General Data Protection Regulation (GDPR) which comes into effect May 25, 2018. GDPR affects you if you have subscribers on your email list or visitors to your website from the European Union. Everyone’s hackles are up over the fines imposed for infringing on these new laws that set …

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Dos and one big don’t for email subject lines

When your email lands in someone’s inbox, the subject line is their first impression. Try to spend a little time and make it a good one. I’ve had people argue that subject lines don’t matter; that the most important thing is good content or that the sender is known. I agree that valuable content is …

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