How to export your LinkedIn contacts

LinkedIn lets you message several people at once but it limits how many messages you can send at a time so here’s how to access all your contacts’ email addresses. Big Giant Disclaimer: You must ask your LinkedIn contacts to opt-in before adding them to a permanent mailing list. Your contacts want to be connected …

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How to deliver more than one freebie offer with MailChimp

Recently I worked on a couple different projects where people using MailChimp wanted their subscribers to be able to sign up for more than one opt-in or freebie offer. This gets a bit tricky when you’re using MailChimp because while it is simple to deliver one opt-in in a welcome email, MailChimp will only allow …

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6 Client Gift Ideas that Won’t Break the Bank

The holidays are just around the corner and you may be thinking about what to do for your clients. When working with any client, a note of appreciation or a card is always appropriate for expressing your gratitude for continued business and acknowledging the holiday season. It can be difficult to decide what to get …

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What is your one, most important goal?

This month I’m looking ahead to November and December and adding notifications to my calendar about what dates to send emails and social media posts that align with my goals. What is your one, most important goal for the remainder of the year? If you have an email list already, you might set aside 15 …

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Breaking up is(n’t) hard to do

It’s time to think about breaking up with some of your subscribers when your email list size is getting close to the next pricing bracket offered by your email provider. To break up the right way, you should give the subscribers on your list who haven’t been engaging with your emails a fair chance to …

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How do your open rates compare?

Do you like knowing how your email campaigns are performing? Even if your answer is “meh,” having an understanding of how your campaigns perform relative to others in your industry will help you in business. Several email service providers offer comparison charts of open rates and click-through rates by industry. For example, did you know …

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Don’t let fear drive your business

Fear is an unhelpful emotion when it stops you from taking action that’s necessary for your business. If you find yourself procrastinating on work you know you need to complete, fear may be what’s behind it. Fear can bubble up for all kinds of reasons in business: fear of the unknown, that your work isn’t …

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ConvertKit tip: retain more of your subscribers

ConvertKit is an email service provider that many online business owners are switching to for the powerful features, including a lot more control over automated emails and more tracking information. If you use ConvertKit and have multiple sequences or courses, then here’s a tip for you. When your subscribers are opted-in to several of your …

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Warm up a cold email list

Look, it happens. You mean to email consistently. You really do. But, other things happen and you keep putting off those emails to your list. Or, you switched email providers and you never got around to importing your old subscribers. It happens. Even large corporations can have lapses in their email campaigns. Regardless of the …

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How many people will buy your product, course
or other offer

A good rule of thumb is 1-5% of the people on your cultivated email list typically will purchase from you (if you’ve been marketing to them correctly, don’t oversell and you follow my advice below). Many marketing and business coaches state 1-5% as the email conversion rate, and it happens to be what I’ve observed …

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