Setting up a welcome sequence for people who sign up for your email list is one of the best things you can do to convert more clients in email. Your welcome sequence is a series of autoresponder emails.
This series helps people get to know you and delivers extra value. It also provides your new subscribers with the opportunity to buy from you.
Here’s the thing: research shows that well-crafted welcome sequence emails generate up to 8 times more revenue than the average promotional email. If you’re feeling a bit skeptical, you can check out the source at the bottom of this page.
But before you do, let me leave you with a few helpful thoughts. Your first emails to people who have signed up have one of the highest open rates, so make the most of it!
Here’s an effective auto-responder sequence: An effective sequence is a series of 6 emails. Email #1 is sent immediately after someone signs up and sends them the link to your freebie or lead magnet offer. Emails #2 and #3 are sent 3 days and 7 days afterward, checking in to remind them that they signed up for your list and providing the link to your download again in case they need it. Emails #4, #5 and #6 are sent out 3 to 7 days after the previous ones and explain your results, how you can help and how to get your product or service.
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