24 best-selling words (plus five)

Have you heard of Thom Norman? He’s a pretty cool guy. He’s one of the most comprehensive sales trainers in America who carefully researched words that sell and words that don’t sell.

This is a handy list to keep in mind when you’re writing your emails, blogs and social media posts!

24 Words that Sell

    Your reader’s name
    Understand
    Money
    Right
    Deserve
    Proven
    Safety
    Results
    Happy
    Health
    Save
    Truth
    Trust
    Easy
    New
    Comfort
    Value
    Guarantee
    Love
    Proud
    Fun
    Discovery
    Profit
    Vital

Plus 5 More Words

Yale University added 5 additional best selling words to the list:
YOU, SECURITY, ADVANTAGE, POSITIVE, BENEFITS

24 Words that Don’t Sell

    Deal
    Lose
    Sold
    Obligation
    Cost
    Hurt
    Price
    Liable
    Pay
    Buy
    Decision
    Fail
    Contract
    Death
    Hard
    Liability
    Sign
    Bad
    Difficult
    Failure
    Try
    Sell
    Worry
    Loss

Keeping these lists in mind, it’s going to be easier to ask your client to OK an agreement than it will be to sign a contract.

Were you aware of the proven research behinds these lists of words? (See what I did just there?) Do you think it will add value to your writing?

Let me know in the comments!

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